B2B Strategies for the Defensive Buyer

Name: B2B Strategies for the Defensive Buyer
Start: 2024-09-12 12:00
End: 2024-09-12 13:00

Sep 12, 2024

12:00 PM EST - 1:00 PM EST

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About The Event

The data is clear: B2B buyers guard their buying process from outside influence until they have already created a short list and put a vendor on top of it.

Buyers believe they can acquire crucial decision-making information before engaging with sellers.

So, how can B2B organizations compete effectively?

In this session, we’ll discuss the evidence for Defensive Buyer Syndrome and Empowered Buyer Syndrome, and then provide solutions for thriving in this new reality of B2B buying.

OUR SPEAKERS

Kerry Cunningham

6sense Research & Thought Leadership

6sense

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B2B Strategies for the Defensive Buyer

About The Event

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