Goodbye Product. Hello Movement: Crafting a strategic narrative that powers growth

The most successful SaaS companies feel less like they're selling a product and more like they're evangelizing a movement. Think Zuora's "subscription economy," Gong's "Goodbye opinions, hello reality," or the OG, Salesforce's "End of Software." 

The beating heart of these companies' go-to-market identity is what  Andy Raskin  famously calls a "strategic narrative" — a simple story about a change in the world from an old mindset to a new one that conveys life and death stakes for buyers. 

Drawing on his work with leadership teams at Dropbox, Gong, Turing, OneTrust, Salesforce, Square, and hundreds more growing tech companies, Andy will share new learnings about how to build a strategic narrative that powers growth. In this session, you will discuss and discover:

• How a strategic narrative guides your company strategy and how you go to market.
• What are the principles of a movement defining strategic narrative?
• How to build a strategic narrative that aligns your team for success not only in sales and marketing but also in product, fundraising, and recruiting.

Join us in this conversation and discussion providing you with practical, real-world strategies, models, and frameworks that you can immediately apply to your go-to market. 

This round table is open to both Pavilion members and non-members. It offers an exclusive glimpse into the invaluable insights and discussions that our CMO community members at Pavilion enjoy on a regular basis.